The 25th Annual Putnam County Spelling Bee

At The Bucks County Playhouse

To successfully launch a new production, it's show-time for MKH & company too! For example, when promoting The 25th Annual Putnam County Spelling Bee at The Bucks County Playhouse, we worked off of our proven formula; as always through an immersion behind the scenes, we place ourselves within in the story & cast, building trust while strategizing how best to communicate highlights intimately to the masses as well as targeted audiences. This approach delivers genuine & relatable content to the consumer through digital and print mediums that feels intuitive.

Timed, key ingredients include press releases/media advisories, solid, professional photo sessions both candid and staged, identity/branding visuals, video diaries, artist video spotlights, planned press interviews with key figures/personalities, marketing positioning, events, population through social media tactics and more. All these elements are purposefully sewn together, building one strong story-telling package to best represent a show experience for audiences. What resulted for the 25th Annual Putnam County Spelling Bee: a successful, sold-out run, culminating with a week-long extension to comply with consumer demand. We're certainly proud of how this one "played" out.

Cast in 1st week of rehearsals - Behind the scenes photographs

Creating behind the scenes video interviews are also advised, they give audiences an inside-look to the performers world as well as produce great visuals and content to service for other publicity stories moving forward to further promote the show

Behind the scenes at Fox Good Day studios in Philadelphia - working with the cast in the Greenroom prior to airing. All photos and video were used in the segment and co-produced by Mandee Kuenzle with the lead Producer at Fox

Scroll to see some of our work featured on NBC NY4, FOX 29 and The Wall Street Journal

REVIEWS - Print & On-line

-WALL STREET JOURNAL

http://www.wsj.com/articles/the-25th-annual-putnam-county-spelling-bee-review-no-errors-allowed-1440707009

-MEDIANDER

http://blog.mediander.com/spelling-bee-at-bcp/

-PRINCETON PACKET

http://www.centraljersey.com/time_off/bucks-county-playhouse-spells-h-i-t-with-the-pleasing/article_751f4dde-4815-11e5-a667-673ad33b60f8.html

-NEW HOPE FREE PRESS

http://newhopefreepress.com/2015/08/17/audience-spellbound-during-25th-annual-putnam-county-spelling-bee-at-bucks-county-playhouse/

-US 1 PRINCETON

http://us1newspaper.com/index.php/component/us1more/?key=8-26-15-bucks-county-playhouse

-PHINDIE PHILADELPHIA

http://phindie.com/8768-bcp-putman-county-spelling-bee-review/

-OUT IN NEW JERSEY

http://www.outinjersey.net/reviews/shows/3204-putnam-valley-review

-MIDWEEK WIRE

http://midweekwire.com/2015/09/09/wireentertainment-25th-annual-putnam-county-spelling-bee-ends-the-summer-at-bucks-county-playhouse-on-a-comedic-note/

FEATURES – Television, Print, Web

-FOX 29 NEWS – GOOD DAY SHOW PHILADELPHIA

http://www.fox29.com/good-day/18476477-video-NEWSWORKS

http://www.newsworks.org/index.php/arts-culture/entertainment-guide/item/85371-weekly-entertainment-guide-butterflies-biblical-art-a-spelling-bee?utm_source=dlvr&utm_medium=twitterauto&utm_campaign=social-inbound

-NBC 4 NYC

http://centerontheaisle.com/2662/enter-to-win-tickets-to-shakespeare-cos-red-velvet-bucks-county-playhouses-25th-annual-putnam-county-spelling-bee/

Video: https://youtu.be/-fJnLPy_46Q?list=PL2WoX80O68oKSzUOabcYh2zkkv88Bzj3M

-COURIER NEWS

http://www.buckscountycouriertimes.com/life-style/local-entertainment/theater/modern-family-star-performs-at-playhouse/article_e4aba177-a69b-5595-aadc-2939cd9f7f17.html

-TRENTON TIMES

http://www.nj.com/times-entertainment/index.ssf/2015/08/theater_the_25th_annual_putnam_1.html

-THEATER MANIA

http://www.theatermania.com/philadelphia-theater/news/25th-annual-spelling-bee-at-bucks-county-playhouse_73837.html

-BROADWAY WORLD - STAGE TUBE

http://www.broadwayworld.com/videoplay.php?colid=1092781

-BROADWAY WORLD - for FOX NEWS

http://www.broadwayworld.com/videoplay.php?colid=1092781

http://www.broadwayworld.com/article/STAGE-TUBE-Bucks-County-Playhouses-SPELLING-BEE-Takes-a-Crack-at-Donald-Trump-20150910

-TICKET MAGAZINE, MONTGOMERY MEDIA

http://www.tickettoentertainment.com/blog/2015/08/12/bucks-county-playhouse-offers-f-u-n-in-spelling-bee/

-BUCKS LOCAL NEWS

http://www.buckslocalnews.com/articles/2015/08/17/entertainment/theater/doc55cf6fb2d9fe3190972489.txt

-BUCKS COUNTY HERALD

http://www.buckscountyherald.com

-BROADWAY WORLD - PHOTO FLASH

http://www.broadwayworld.com/philadelphia/article/Photo-Flash-In-Rehearsal-for-THE-25TH-ANNUAL-PUTNAM-COUNTY-SPELLING-BEE-at-Bucks-County-Playhouse-20150806

-PRINCETON PACKET

http://www.centraljersey.com/time_off/can-you-spell-l-a-u-g-h-t-e/article_1939b2c4-4122-11e5-a00d-17a869f007b6.html

-THE MORNING CALL

http://www.mcall.com/entertainment/arts/mc-bucks-county-playhouse-putnam-colin-hanlon-20150819-story.html