EUROPIUM DANCE THEATER

A NEW HOPE BASED, NONPROFIT DANCE COMPANY - A Case Study Brief re: a SOLD OUT SHOW!

Founder and Executive Director of Europium Dance Theater, Linda Erickson has been a dance professional for decades.  When it came time to produce her latest creation with over 15 dancers (Spanish, Very Spanish), it was decided someone else needed to assume all marketing and public relations to help make the show shine, allowing Erickson to focus on what she does best, create art.  MKH was referred to Erickson through the local business community and quite simply, after serious, yet beautiful, mutually-appreciated work together, this is what Erickson had to say:

“I was frantic! My event, a big live production, was only a month away and ticket sales were dismal. Also, I was overwhelmed with a million details and did not have the time to promote the show properly.  I was put in touch with Mandee Hammerstein. Everything changed. Her enthusiasm, devotion, fantastic connections and a deep knowledge of how to promote the show turned everything around. In a week's time tickets sales started to soar. In the end, we sold out! We also got exposure I could have never done without her. I cannot recommend Mandee enough. My only regret is that I didn’t know her sooner. I would never do another event without her help.”

Key ingredients for Linda Erickson & Europium Dance Theater’s Success with MKH:

-Mutual trust and communication

-Information exchange and research

-Creative, original content creation, authoring press releases, social media, articles, e-blasts